Case study
Newstart Now
Client
NEWSTART
Industry
Creative
Year
2022
Service provided
Video Production & Editing
Brief
The objective was to create NEWSTART NOW, an eight-part documentary-style health series that transforms the principles of lifestyle medicine into practical, engaging content for a global audience. Built around the eight NEWSTART principles—Nutrition, Exercise, Water, Sunlight, Temperance, Air, Rest, and Trust—the series combines expert interviews, real-life testimonies, cooking demonstrations, practical health education, and actionable resources to empower viewers to make lasting lifestyle changes.
Challenge
One of the biggest challenges was translating decades of evidence-based lifestyle medicine into a series that was both educational and highly engaging. The content needed to appeal to viewers with varying levels of health knowledge while presenting scientific concepts in a simple, inspiring, and practical way. Balancing expert credibility with personal stories, visual demonstrations, and achievable lifestyle recommendations was essential to creating a series that viewers would continue watching and applying in their own lives.
Discovery
Our research explored how audiences consume health and wellness content and what motivates lasting behavioural change. We found that viewers connect most with real transformation stories, practical demonstrations, trusted health professionals, and clear, actionable advice rather than theory alone. These insights shaped the series into a resource that combines expert instruction, nutritious recipes, lifestyle coaching, testimonies, and educational visuals to make healthy living feel both achievable and sustainable.
Design
The series was designed with a modern documentary style that combines cinematic cinematography, beautiful food photography, engaging interviews, motion graphics, and educational animations to simplify complex health concepts. Each episode follows a consistent visual identity while focusing on a specific NEWSTART principle, creating a cohesive viewing experience across the series. Thoughtful pacing, inspiring storytelling, and practical takeaways ensure every episode not only informs viewers but equips them with the confidence to make meaningful, long-term improvements to their health and wellbeing.
get started
Ready to find your higher ground?
Tell us the role you need filled. We'll show you who we'd deploy.
Contact
Peter Pierre
Email address
hello@higherground.com
Location
Location Here
© 2026 Higher Ground. All rights reserved.